Focus37
AI-Powered Focus Groups That Think, Debate, and Discover
Unlike traditional surveys with individual AI respondents, Focus37 simulates authentic focus group dynamics with AI agents that interact, debate, build consensus, and reveal emergent insights through real conversation.
Why Focus37?
Go beyond individual responses. Capture the power of group dynamics.
Dynamic Conversations
AI participants don't just answer questions—they debate, challenge, support, and build on each other's ideas, just like real focus groups.
Emergent Insights
Discover insights that emerge only through interaction—consensus points, unexpected perspectives, and group dynamics you can't get from surveys.
Instant Results
Run a complete focus group in minutes, not weeks. Get transcripts, themes, sentiment analysis, and participant dynamics immediately.
How It Works
Four simple steps to powerful insights
Design Discussion
Define your topic, research questions, and moderator style. Choose between active facilitation or passive observation.
Create Participants
Build diverse AI personas with unique demographics, psychographics, values, and speaking styles—or choose from our library.
Run Focus Group
Watch AI participants interact in real-time. See debates unfold, consensus form, and insights emerge through authentic dialogue.
Analyze Results
Review complete transcripts, sentiment timelines, key themes, consensus points, and participant influence maps.
Perfect For
Market Research
Test product concepts, messaging, and positioning with diverse consumer segments
Brand Strategy
Test messaging, positioning, and brand narratives through authentic group discussions and debate
Academic Research
Explore social dynamics, opinion formation, and group decision-making processes
Product Development
Validate ideas, explore feature priorities, and understand user needs at scale
Ready to Run Your First AI Focus Group?
Join researchers, product teams, and innovators using Focus37 to unlock insights through AI-powered group dynamics.
Start Free Today